7th November 2016 – GAME Digital Plc today announced Multiplay has secured the partnership to run the biggest LEGO® fan event in the UK: BRICKLIVE.  BRICKLIVE successfully hosted its fourth annual event last weekend (27-30 October) at the Birmingham NEC, with record attendance of LEGO fans of all ages.

The new partnership signals an ambition to expand BRICKLIVE into a series of events for 2017 and beyond.  Instead of one, there will be four BRICKLIVE events hosted in 2017 in London, Birmingham, Scotland and N.Ireland, all delivered by Multiplay.

Multiplay has been delivering world class events for two decades with its Insomnia Gaming Festival now the biggest in the UK.  It has also been producing MineCon, the world’s biggest Minecraft video game convention, for hosts Mojang since 2012, with 12,000 fans attending the latest event in California in September 2016.

Andy Smith, Director of Events at Multiplay, commented: “We’re hugely excited to be partnering with BRICKLIVE from next year to build on the success of the events so far. We’ve demonstrated our expertise in running large-scale events around the world and we understand what is needed to engage a huge community of fans, because we are part of that community. The team continues to increase engagement and interaction at our events, employ the latest technologies and create unforgettable experiences.  With many synergies between LEGO and video gaming, there are exciting things to come.”

‎Clive Nørgaard Morton, Founder of BRICKLIVE, said: “We want to take BRICKLIVE to the next level and Multiplay is the right partner to help us do that. The team has not only run events at the biggest venues in the UK, but also globally.  We want to focus on creating the best event for LEGO fans and continue to celebrate building with our favourite bricks! We’ll be announcing more details soon.”

BRICKLIVE – Built for LEGO Fans offers fans a range of interactive creative entertainment including a live stage show with special guests, massive Brick Pits with over 3million LEGO bricks, live build demonstrations, LEGO fan content huge installations and LEGO video games with Warner Bros.

About Multiplay

Founded in 1997, Multiplay is a gaming services company specialising in online hosting, events management, esports and more. Multiplay is passionate about gaming and providing unparalleled experiences to gamers across the globe – from state of the art consumer and enterprise hosting, powered by Clanforge®, to the event production of major third party events, including MineCon 2015, to the running of the Insomnia Gaming Festival, the UK’s largest games event incorporating LAN gaming areas, eSports tournaments an exhibition hall and more. GAME Digital acquired Multiplay in March 2015.

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Founded in 2014 by Clive Nørgaard Morton, BRICKLIVE is an interactive LEGO-based Show for LEGO fans.  First launched in 2014 at ExCel, London, BRICKLIVE was then staged in two venues in 2015 (NEC and ExCeL). It attracts new and existing LEGO fans of all ages and is one of the largest LEGO events in Europe.

BRICKLIVE is the UK’s biggest celebration of LEGO®.

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