BRICK Live -The UK’s largest LEGO exhibition - Privacy Policy

Privacy Policy

Privacy Policy

The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

BRICK LIVE Ltd is committed to protecting your privacy.

By using our website or any other websites (“Site”) owned by the BRICK LIVE Ltd and accepting our Website Terms and Conditions, you consent to our collection and use of your personal information as described in this Privacy Policy. If you do not agree to these terms, please do not access or use this Site. This Privacy Policy applies to any individual accessing this site for any reason and we reserve the right to change this Privacy Policy, along with related procedures, at any time.

We use the information we collect about you to facilitate commercial transactions and to provide you with a more personalized experience. We have created this Privacy Policy in order to demonstrate our firm commitment to protecting the privacy of all of our customers and visitors. The following Privacy Policy discloses the information-gathering and dissemination practices and policies of BRICK LIVE Ltd.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you online. For some services, we collect and transfer personal information to third-parties assisting with online registration or other event or website issues. Please read the following to learn more about our data collection policies and practices.

1 Types of Information that may be collected
2 How is information collected?
3 How we use the information we collect
4 With whom the information may be shared?
5 What choices do I have about the BRICK LIVE Ltd collecting, using, and sharing my information?
6 What security precautions are in place to protect against the loss, misuse, or alteration of your information?
7 Links to other Websites
8 A special note for parents concerning privacy
9 Limitation of Liability
10 Notification of changes and acceptance of the Privacy Policy
11 Correcting and updating personal information
12 Whom do I contact with questions or concerns about this privacy policy?

Types of information that may be collected
The personally identifiable information we collect is used to facilitate delivery of information regarding registration, important updates, and/or BRICK LIVE Ltd, event and related divisions newsletter/magazine mailings to our customers. In the process of providing these services, we require our customers to provide certain personally identifiable information. Specific details may include, but are not limited to the following and may be subject to change at any time.

The personally identifiable information that may be collected from our customers on completion of a booking form, purchase of a ticket, email correspondence, posting a review or comment on our Site or the entry of a contest or competition includes customer’s first name, last name, age, gender, home city and post code, phone number, member type, email address and credit or debit card number.

We may also automatically collect your internet protocol and referring website addresses, browser type, and domain name. This information helps facilitate your online experience on our Site. In addition, we may use cookies to track usage patterns on our Site and to control the display of certain functionalities. You can turn off cookies, but that may affect your online experience. Please see below for more detail on cookies.

How is the information collected?
We may collect information from you in several different areas on the Site, including but not limited to those described below:

•Newsletters and Registration Emails

•We may offer free newsletters/magazines to share information with you about us and/our affiliates, or about our business partners and advertisers and sponsors. You may cancel your free email or postal mail subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

•We may operate contests and competitions through the Site, which may require registration. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We reserve the right to post publicly some of your information on the Site, such as on a winner’s page, in the event you win a contest or competition.



•As with many websites, the Site uses standard technology called “cookies,” which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can Opt-Out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies.

How we use the information we collect
We internally use personally identifiable information about our customers to improve our marketing and promotional efforts, to improve our content and product offerings and to customize our Site’s content and layout. We also use collected information to evaluate and administer our products and services, fulfil customer requests, respond to any future problems, such as difficulties in navigating our Site or accessing certain features, and to gauge user trends to determine what products and services are most popular with users. We believe these uses allow us to improve our Site and provide better service to our customers.

We may occasionally use a customer’s email address and, in rare situations mailing address or phone number, to contact a customer regarding administrative matters or notices.

We may use information in the file we maintain about a customer to resolve disputes and troubleshoot problems.

As in any transaction, when you make purchases on our Site your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date, total cost and other information necessary to process the transaction.

With whom the information may be shared?
Information we collect may be accessed by a variety of parties, depending upon the project for which the information was originally collected, the terms of that engagement, and the policies into or out of which the consumer has opted. From time to time, we may send you offers from the BRICK LIVE Ltd and any related division, its affiliated properties, and our promotional partners based on the information you have provided us. We may share anonymous, aggregate demographic information and anonymous information obtained from cookies and similar technologies, with our advertisers, sponsors, promotional and business partners, and participating vendors. In addition, we will provide information we collect about you with third party companies involved with online tickets system. These third parties are subject to stringent data security and confidentiality requirements.

Some of the third party content displayed on our Site is provided by outside companies. This content may contain cookies and may also contain web beacons. We do not have access to information collected from cookies or web beacons received in connection with third party content. While we use third parties which we believe are reputable to serve some or all of the content placed on our Site, third parties may use information (not including personally identifiable information) about your visits to our Site and other websites to assist in serving their third party content to you. They may also share information with their clients such as date/time of the content shown, the specific content shown, the internet protocol address and other similar information.

Important Note
We reserve the right to use or disclose any information without notice or consent for the following purposes: as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our Site and our property; to protect the safety of our visitors or others; to fulfil your requests; or to cooperate in any legal investigation. In addition, in the event BRICK LIVE Ltd or its divisions (or substantially all of our assets) is acquired, consumer information would be transferred along with the other business assets as permitted by law. We may also disclose personally identifiable information to non-affiliated third parties as permitted by law.

What security precautions are in place to protect against the loss, misuse, or alteration of your information?
We use standard industry practices to safeguard the confidentiality of your personally identifiable information. Although we have implemented systems and procedures intended to secure the data maintained by us, security can never be assured. Please keep in mind that “perfect security” does not exist on the Internet and/or the World Wide Web. Remember, however, that any personal information you post on the internet may be available to anyone.

Links to other Websites
You should be aware that when you are on the Site you could be directed to other sites beyond our control. For example, if you “click” on a banner advertisement, the “click” may take you off the Site onto a different website. This includes links from advertisers, sponsors and partners that may use the Site’s logo as part of a co-branding agreement. We are not responsible for practices employed by websites linked to or from our Site, nor the information or content contained therein. These other Websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. Please remember that when you use a link to go from our Site to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including websites which have a link to our Site, is subject to that website’s own rules and policies. Please read those rules and policies before proceeding or providing any personal information.

Limitation of Liability
By providing us with any personal information you expressly and unconditionally release and hold harmless the BRICK LIVE Ltd and its divisions, and its subsidiaries, affiliates, directors, officers, employees and agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information. In addition, while the BRICK LIVE Ltd and its divisions takes efforts to ensure the proper and appropriate use of BRICK LIVE Ltd and its divisions data provided by BRICK LIVE Ltd and divisions to third party companies, promotional partners or vendors, BRICK LIVE Ltd is not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information by the BRICK LIVE Ltd and its divisions or the above-mentioned non- BRICK LIVE Ltd entities.

Notification of changes and acceptance of the Privacy Policy
By using this Site, you signify your agreement to the terms of our Privacy Policy. BRICK LIVE Ltd may change this policy from time to time without notice. If so, any such changes will be posted on this page, so that the BRICK LIVE Ltd may keep its users informed of its information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy. Your continued use of the Site shall constitute your acceptance of such revised Privacy Policy.

Whom do I contact with questions or concerns about this privacy policy
If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact BRICK LIVE Ltd by sending a letter not an email to:

Please note: At the event there will be professional photographers taking pictures to use for our marketing, if you do not wish to be included in these photos, you need to let us know on email or let the organisers know at the event. If you do not let us know you may be included in our promotional pictures.

Attn: Privacy Policy

BRICK LIVE Ltd. Charlotte Building, 17 Gresse Street, London, Lnd W1T 1QL, United Kingdom

BRICKLIVE is the UK’s biggest celebration of LEGO®.

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